Product Owner / Product Manager | AI-Enabled Products

Quang Dang Vuong (Red Dang)

8+ years building Retail & E-commerce and FinTech products: omnichannel POS at Haravan, social commerce at UNA Market, a B2B2C merchant app at FinViet, and now a group-buying platform at PIGROUP. I use AI across the product process, and I design and ship my own AI products.

Portrait of Red Dang
NowProduct Manager at PIGROUP
8+ yrsas Product Owner / Product Manager
320K+registered users 2x
90K+monthly active users 4.5x
350K+monthly transactions 2.3x

User and transaction numbers: ECO Tiệm Số Hóa merchant app, FinViet (Apr 2023 – May 2026).

Selected work

Case studies

Retail, e-commerce and FinTech products I led, plus the AI product I built on my own.

Experience

From omnichannel POS to group buying

Each role added a new commerce model: B2B SaaS, social commerce, B2B2C with FinTech, and group buying.

  1. PIGROUP – PIDEAL

    Mar 2026 – Present

    Product Manager

    Group buying e-commerce platform, 0 → 1 and pre-launch: User App, Sale App and Admin Portal.

  2. FinViet Technology

    Apr 2023 – May 2026

    Product Owner (Product Manager)

    B2B2C retail and FinTech: the ECO Tiệm Số Hóa merchant app, Loyalty and Gamification portals, and in-app financial services.

    Read the case study
  3. Lildan Pet Spa Hotel & Clinic

    Aug 2022 – Apr 2025

    Founder (side business)

    Omnichannel pet-care business: spa, hotel, clinic and online sales. Owned P&L, pricing, booking and retention.

  4. OnPoint – UNA Market

    Dec 2021 – Aug 2022

    Product Owner (Product Manager)

    Social commerce and group buying, from concept to MVP.

    Read the case study
  5. Haravan

    Apr 2019 – Dec 2021

    Product Owner (Team Leader)

    B2B SaaS omnichannel retail: POS, inventory and order management for a platform serving 20K+ merchants.

    Read the case study
  6. Earlier career

    UX/UI & Product Designer

    Started in graphic and 3D design, then designed mobile and web products for POPS Worldwide, Dai-ichi Life Vietnam and freelance clients.

    See design work

Independent products

Designed, built and shipped on my own

Side products I take from idea to store with AI-assisted development (Claude, Codex, Gemini). They keep my hands-on skills sharp and show what one PM can ship with AI.

How I work

From business goal to measured outcome

  1. 01

    Discover

    Talk to merchants, users and business owners, and map how the work really happens today (BPMN, use cases).

  2. 02

    Define

    Turn strategy into a BRD and PRD, with user stories and acceptance criteria traced back to business requirements.

  3. 03

    Prototype with AI

    Build clickable prototypes with AI so stakeholders react to something real before engineering starts.

  4. 04

    Deliver

    Agile delivery with BA, Engineering, Design, QA and Operations, and UAT before every release.

  5. 05

    Measure

    Track what matters: active users, retention, transactions and task time.

Domains

  • Retail & E-commerce
  • FinTech
  • Omnichannel
  • Social Commerce
  • Group Buying
  • Marketplace
  • Loyalty & Gamification
  • Referral / Affiliate

Business models

  • B2B SaaS
  • B2C
  • B2B2C
  • Multi-sided Marketplace

AI

  • AI Product Development (LLM, Computer Vision, Chatbot)
  • AI-assisted Prototyping
  • Prompt Engineering
  • Claude
  • Codex
  • Gemini

Design roots

Where I started

Before product management I worked as a graphic, 3D and UX/UI designer. It is why I can sketch a flow, review a design properly and prototype quickly.

Show design work

Contact

Let's talk about your product.

Open to Product Owner and Product Manager roles in Retail & E-commerce, FinTech and AI-enabled products.