Product Owner / Product Manager | AI-Enabled Products
Quang Dang Vuong (Red Dang)
8+ years building Retail & E-commerce and FinTech products: omnichannel POS at Haravan, social commerce at UNA Market, a B2B2C merchant app at FinViet, and now a group-buying platform at PIGROUP. I use AI across the product process, and I design and ship my own AI products.
User and transaction numbers: ECO Tiệm Số Hóa merchant app, FinViet (Apr 2023 – May 2026).
Selected work
Case studies
Retail, e-commerce and FinTech products I led, plus the AI product I built on my own.
Experience
From omnichannel POS to group buying
Each role added a new commerce model: B2B SaaS, social commerce, B2B2C with FinTech, and group buying.
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PIGROUP – PIDEAL
Mar 2026 – PresentProduct Manager
Group buying e-commerce platform, 0 → 1 and pre-launch: User App, Sale App and Admin Portal.
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FinViet Technology
Apr 2023 – May 2026Product Owner (Product Manager)
B2B2C retail and FinTech: the ECO Tiệm Số Hóa merchant app, Loyalty and Gamification portals, and in-app financial services.
Read the case study -
Lildan Pet Spa Hotel & Clinic
Aug 2022 – Apr 2025Founder (side business)
Omnichannel pet-care business: spa, hotel, clinic and online sales. Owned P&L, pricing, booking and retention.
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OnPoint – UNA Market
Dec 2021 – Aug 2022Product Owner (Product Manager)
Social commerce and group buying, from concept to MVP.
Read the case study -
Haravan
Apr 2019 – Dec 2021Product Owner (Team Leader)
B2B SaaS omnichannel retail: POS, inventory and order management for a platform serving 20K+ merchants.
Read the case study -
Earlier career
UX/UI & Product Designer
Started in graphic and 3D design, then designed mobile and web products for POPS Worldwide, Dai-ichi Life Vietnam and freelance clients.
See design work
Independent products
Designed, built and shipped on my own
Side products I take from idea to store with AI-assisted development (Claude, Codex, Gemini). They keep my hands-on skills sharp and show what one PM can ship with AI.
How I work
From business goal to measured outcome
- 01
Discover
Talk to merchants, users and business owners, and map how the work really happens today (BPMN, use cases).
- 02
Define
Turn strategy into a BRD and PRD, with user stories and acceptance criteria traced back to business requirements.
- 03
Prototype with AI
Build clickable prototypes with AI so stakeholders react to something real before engineering starts.
- 04
Deliver
Agile delivery with BA, Engineering, Design, QA and Operations, and UAT before every release.
- 05
Measure
Track what matters: active users, retention, transactions and task time.
Domains
- Retail & E-commerce
- FinTech
- Omnichannel
- Social Commerce
- Group Buying
- Marketplace
- Loyalty & Gamification
- Referral / Affiliate
Business models
- B2B SaaS
- B2C
- B2B2C
- Multi-sided Marketplace
AI
- AI Product Development (LLM, Computer Vision, Chatbot)
- AI-assisted Prototyping
- Prompt Engineering
- Claude
- Codex
- Gemini
Design roots
Where I started
Before product management I worked as a graphic, 3D and UX/UI designer. It is why I can sketch a flow, review a design properly and prototype quickly.
Show design work
Contact
Let's talk about your product.
Open to Product Owner and Product Manager roles in Retail & E-commerce, FinTech and AI-enabled products.